Indonesian Digital Identity Startup, Privy Expands Business in Australia

In a significant move towards global expansion in the digital identity sector, Privy, a startup specializing in digital identity and digital signature services, recently inaugurated its branch office in Sydney, Australia, in early July 2023. This marks Privy’s initial step in becoming a global player in the realm of Digital Identity.

A Visit from Australian Government Delegation

Shortly after Privy opened its Sydney office, a delegation from the Australian Government, led by the Minister for Industry and Science, The Hon Ed Husic MP, had the honor of visiting. The delegation’s visit aimed to gain deeper insights into Privy’s digital identity and digital signature services, information security systems, and the Privy management team.

On Thursday, September 7, 2023, Privy warmly welcomed the delegation from The Australian Trade and Investment Commission (Austrade) at Cibis Park, Jakarta. Privy’s management team received Xavier Simonet, CEO of Austrade, accompanied by Senior Trade and Investment Commissioner Austrade, Sally Deane, Senior Investment Manager Austrade, Hanifan Ahda Tarmizi, and Director Investment NSW, Yonathan Wijaya.

Indonesian Digital Identity Startup, Privy Expands Business in Australia

“We are delighted to visit Privy’s new office in Jakarta to discuss investment and further plans for business expansion in Australia. The opening of Privy’s office in Sydney is an excellent example of the investment development between the Australian Government and Indonesia. We are also pleased that Austrade and the NSW investment team can support Privy’s investment and business expansion, enhancing Austrade’s role in facilitating B2B relationships between Indonesia and Australia,” Xavier stated in a press release on Sunday, September 10th.

Prime Minister’s Visit and Focus on ASEAN Economic Strategy

This meeting coincided with the visit of the Prime Minister, Anthony Albanese, and the Foreign Minister, Penny Wong, as part of the ASEAN Summit this week. The high-ranking Australian government officials aimed to present Australia’s Southeast Asian Economic Strategy until 2040, emphasizing the need for increased two-way investment between Australia and Southeast Asian nations.

Moreover, the Austrade delegation’s visit to Privy’s office is expected to facilitate business and trade activities using digital identities and certified electronic signatures developed by Indonesia in Australia. Austrade’s assistance is anticipated to strengthen Privy’s business expansion and services in the Land Down Under.

Xavier further mentioned that Austrade had previously supported other Indonesian technology unicorn companies in opening offices in Melbourne. This serves as a positive signal for the future development of the Australia-Indonesia technology sector.

“In addition to assisting other Indonesian companies to grow in Australia, we have also assisted technology unicorn companies in expanding into Australia. Therefore, Privy’s expansion can encourage other Indonesian technology startups to expand their businesses in Australia,” Xavier added.

The meeting was also attended by Privy’s CEO, Marshall Pribadi, and CIO, Krishna Chandra. Krishna expressed Privy’s enthusiasm for the collaboration established with Austrade to reach a broader market, both for cooperation with Australian companies and local firms, in enhancing trade and investment relations between Indonesia and Australia.

About Privy

Privy is a startup providing digital identity and digital signature services. As the first Indonesian Software as a Service (SaaS) company to export its services to developed nations, Privy’s expansion into Australia is welcomed and supported by the Australian Government as a manifestation of the Indonesia-Australia Comprehensive Economic Partnership Agreement (IA-CEPA).

In conclusion, Privy’s expansion into Australia is not only a testament to the company’s growth but also an example of international collaboration fostering economic partnerships between Indonesia and Australia in the technology sector. As Privy continues to thrive, it sets the stage for further cooperation between the two nations in the digital iBusinessdentity and digital signature domains.